Off Your Plate makes doing business easier, with content writing and virtual assistant services.

My Services

  • Content Writing

    I create engaging, thoroughly researched, and relevant pieces of nutrition content writing including blog posts, emails, white papers, course modules, and client resources.

    I can write new content or review and revamp the content you already have.

    Everything I write includes voice of customer research, basic SEO, and is consistent with your brand voice.

  • Virtual Assistance

    I provide virtual assistance to help you get admin off your plate.

    This can include setting up your systems and software, email marketing, website maintenance, client invoicing, managing your calendar, website maintenance, assisting with client follow-up, and posting on social media.

  • Nutrition Consulting

    Whether you’re a food business wanting to make your products or menu healthier, a store choosing which products to stock, or a food blogger who’d like to know some basic nutrition principles to apply to your recipes…

    I can review and analyse your products, menus, or recipes and suggest improvements, provide advice, and let you know which claims you can make on your packaging.

More About Me.

I’m a university-qualified nutritionist (BHumanNutr from the University of Canberra) with over 6 years experience in private practice. I’m also a postpartum doula, certified running coach, trained by Monash University in IBS and the FODMAP diet, and I have a Bachelor of Arts (journalism and creative writing).

I understand the realities of running a nutrition business and I know how to help create calm and order in your business, so you can concentrate on serving your clients and customers.

I’m proficient with Squarespace, Canva, Instagram, LinkedIn, Acuity, Calendly, Mailchimp, Mailerlite, all the Google things, Paypal, Square, Stripe, the FSANZ Food Standards Code, That Clean Life, and the Nutrient Reference Values for Australia and New Zealand.

Alison Loeliger - nutritionist, nutrition content writer, VA, nutrition consultant